Nikki Nguyen · Product Designer
I'm a product designer with 9+ years of experience designing complex workflows that people understand and adopt. I combine research, systems thinking, and product strategy to shape SaaS, AI-powered, and enterprise products from problem framing to launch.
Previously at HubSpot · Boston, MA
Led discovery design to merge three marketplaces into one and give AI Agents a home. Shipped at INBOUND 2025.
Design Lead · Platform strategy · Information architecture · AI
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Redesigning how sales teams discover and enable conversation transcription through contextual nudges and simplified admin settings.
Lead Designer · Product growth · Activation · UX research
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Designing a centralized experience for Study Directors to navigate complex scientific workflows, track milestones, and access critical study information.
Sole Designer · Product strategy · Enterprise UX · 0 to 1
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I pair strategic thinking with hands-on craft, taking ambiguous problems all the way to products that teams can ship.
My approach to design starts with understanding two things: the people using the product and the business goals behind it. Most recently at HubSpot, I designed B2B experiences across marketplace discovery, AI-powered sales workflows, and product adoption, using research and product data to identify opportunities and partnering with product and engineering to bring solutions to life.
Before HubSpot, I designed enterprise experiences at Liberty Mutual and Charles River Laboratories, and earned a Master's in Human Factors in Information Design. What motivates me most is bringing people together around a shared direction and making complex work feel easier for the people doing it.